Launching a new website is exciting — and stressful. It's easy to miss something obvious when you're deep in the details. This checklist covers everything you need to verify before going live, organized so you can work through it systematically.
Content & Copy
- ▸Remove all placeholder text (Lorem Ipsum, "Insert text here")
- ▸Check every page for spelling and grammar errors
- ▸Verify your contact information is correct on every page it appears
- ▸Confirm your business hours are current
- ▸Make sure your email address and phone number are clickable links
- ▸Read every page aloud — it helps catch awkward phrasing
Images & Media
- ▸Replace all stock photos with your own images (or licensed ones)
- ▸Add alt text to every image
- ▸Compress images — files over 500KB will slow your site
- ▸Check that images load correctly on mobile and desktop
Navigation & Links
- ▸Click every link in your navigation menu
- ▸Test every CTA button
- ▸Make sure your logo links to your homepage
- ▸Check for any 404 errors (broken links)
- ▸Verify your footer links work
Forms & Functionality
- ▸Submit your contact form and verify you receive the email
- ▸Check form validation — try submitting an empty form
- ▸Test any booking, quote, or order forms
- ▸Verify your social media icons open the right profiles
SEO Basics
- ▸Every page has a unique title tag (under 60 characters)
- ▸Every page has a meta description (under 160 characters)
- ▸Your homepage title includes your business name and main service
- ▸Set up Google Search Console and submit your sitemap
- ▸Confirm your site is not blocking search engines
Performance & Technical
- ▸Your site loads in under 3 seconds (test at PageSpeed Insights)
- ▸Your site is HTTPS (padlock icon shows in browser)
- ▸Mobile layout looks correct on at least 2 different screen sizes
- ▸Connect Google Analytics before launch (not after)
Legal
- ▸Privacy policy is linked in your footer
- ▸If you use cookies, you have a cookie notice
- ▸Terms of service (if applicable) is up to date
- ▸All images you didn't take yourself are properly licensed
💡 Pro Tip
Print this list. Check items off with a pen. It's faster and more reliable than tracking it mentally.
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